It was time for a refreshing update to the branding and website for our favorite festival. While it’s true that the lineup this year really makes everyone say WOW, we hope the branding makes everyone say COOL! Or is it vice versa? Either way, we like how it all turned out and enjoyed one of our favorite nerdy processes: messing around with typography. We are so excited for the 13th annual Pickin’ in the Pines this September in Flagstaff and hope to see y’all there!