The Physicians and Surgeons Office Building (PSOB) hired us to develop a new, more meaningful and accessible brand. This diverse group of medical practices and services was housed in a building attached to the local hospital, inviting confusion for its patients who saw no visual architectural difference between the two separate entities.
The newly named and branded building, NorthStar Medical Offices represents a community of healthcare professionals dedicated to providing exceptional medical care, services, guidance and resources to the residents and visitors of Northern Arizona. Same great physicians, same great location, new name.
Visit the new NorthStar Medical Offices website.