Branding, Web Design
Clyde Tombaugh of Lowell Observatory discovered Pluto.
Pluto is a planet.
We don’t care what anyone else says.
We were commissioned by Lowell Observatory to rebrand this iconic and legendary organization. The project included a new website and a successful print campaign to shout about the building of the Discovery Channel Telescope (DCT). The campaign also included creating a new tagline and a logotype that could be more easily used than the original logo. The new website offered Lowell’s many astronomers an easy communication tool for highlighting their academic scientific discoveries, while offering alternative portals that appealed primarily to the general public’s interests.
Recently, we stepped in again to brand the new fund-raising arm of Lowell, the Lowell Observatory Foundation with a new logo and website.
Julie Sullivan: Art Director/Designer
Mary Ross: Designer
Chris Kirby: Website