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Sunshine Rescue Mission

Branding

We found the folks at SRM to be some of the bravest, kindest, and most sincere people we have ever worked with. It was an enormous privilege to spend time with the staff and clients of SRM to develop a new branding strategy. Even though SRM uses the strong salve of spiritual salvation to heal clients, they wanted to expand their reach and tell their story to a broader community in a more secular way without compromising their belief system. We designed a suite of logos, crafted new language and built a set of tools they could use to raise awareness of the homeless situation, and to express the great successes of their programs.

Amazing talent, Dawn Kish captured the deep humanity of some of SRM’s clients through black and white photography.

Julie Sullivan: Art Direction, Design, Copy
Mary Ross: Design
Lara Gomora: Design and Production
Dawn Kish: Dawn Kish Photography

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